Cotton Cordell Jointed Walley Diver

Cotton Cordell’s most popular walleye lure, the Wally Diver, has added kick to its step with the introduction of the Jointed Wally Diver. Like the original, the 2 3/4 inch, 1/4 oz Jointed Wally Diver gets down in a hurry and has a tight wiggling...

Madflash Hot 'N Tot

Classic Hot ‘N Tot® searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC®...

Original Hot 'N Tot

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to...

Reef Runner Cicadas

The Reef Runner Cicada is perfect for casting and jigging. Because of their enticing actions, Cicadas are irresistible to all species of fish. These baits have an erratic wobbling motion during the retrieve and features holographic sides and a double...