Cotton Cordell Jointed Walley Diver

Cotton Cordell’s most popular walleye lure, the Wally Diver, has added kick to its step with the introduction of the Jointed Wally Diver. Like the original, the 2 3/4 inch, 1/4 oz Jointed Wally Diver gets down in a hurry and has a tight wiggling...

Madflash Hot 'N Tot

Classic Hot ‘N Tot® searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC®...

Original Hot 'N Tot

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to...

Original Rooster Tails

Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Rooster Tail's pulsating hackle tail and attractive spinning action will make fish strike, many...

Reef Runner Cicadas

The Reef Runner Cicada is perfect for casting and jigging. Because of their enticing actions, Cicadas are irresistible to all species of fish. These baits have an erratic wobbling motion during the retrieve and features holographic sides and a double...

YUM 3" Walleye Grub

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by the big curly tail. The Grub is made of tough, durable plastic that remains supple to the touch and retains...

Yum 4" Dinger

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum 5" Dinger

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.